About Nitch Marketing

In a few words, Nitch Marketing is a search focused digital marketing agency fixated on delivering tangible results through long-term client partnerships. Whilst most agencies look to grow by adding more clients, we look to grow by growing our clients’ businesses.

Who’s behind it?

Nitch Marketing is owner-managed by Derek Jansen, and the magic is weaved by our small team of technical specialists, creatives and wordsmiths. Derek has been involved in digital marketing for 8 years, specialising in search. He has been featured in many industry leading publications, including:

  • SEOMoz (now Moz.com)
  • Visibility Magazine (USA)
  • SiteProNews (International)
  • Your Business Magazine (SA)
  • Succeed Magazine (SA)

Derek is a graduate of both Quirk/Red&Yellow School and the Digital Marketing Institute of Ireland (DMI) and attained his MBA with the prestigious Henley Business School (UK). Connect with Derek on LinkedIn.

What do you do?

We don’t pretend to be experts at everything. Whilst we offer a well-rounded bundle of digital marketing services, our focus and core competency is search engine marketing. If you need something that we don’t feel comfortable offering, we’ve always got tried and tested partners on hand.

Who have you worked for?

Nitch Marketing serves a worldwide clientele across numerous countries, continents and languages (although the majority of our clients are US-based). This global experience provides us with a unique perspective when it comes to SEO.


Want to work with us?

Feel free to get in touch with us any time – we’re always keen to chat. Not yet convinced? Read about what makes us different here.